mi ni mi

About brand

It's more than cosmetics — it’s an ideology of minimalism, simplicity, color, and playfulness. We create products that inspire admiration and self-love.

Our core principle: simple and effective. Minimi technologists constantly explore innovative formulas to bring you unique skincare experiences.

Why choose us?

Because beauty is simple — and so are we. At Minimi, we believe self-care is not about covering, but about uncovering what makes you you. It’s not just skincare — it’s an everyday ritual of self-love, joy, and play.
We listen. Every product we create is shaped by your voice and your needs. Your feedback is our formula for growth.
We don’t follow trends — we explore, invent, and simplify. Our technologists are constantly experimenting with bold ideas to create innovative formulas that feel effortless and deliver real results.
Beauty doesn’t need to be complicated to be powerful. Minimi is inspired by the balance of science and delight. Clean, colorful, effective — and always made with intention.
Our products have a deep history, firmly rooted within Korean tradition and research. Our formulas boast true EU quality standards and all work is undertaken by our first-class specialists.

We make skincare joyful

Lip care, face masks, creams, serums — each our product is created to delight your senses and simplify your routine. Explore our collection — and choose what makes you smile.

Contact us

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